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Research papers
Bollywood drama in the research world
The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
May 13, 2014
Research papers
Does facial coding generalize across cultures?
High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Namita Mediratta, Evan Kodra, Rana El Kaliouby, Pankaj Jha
Company: KANTAR TNS Malaysia
May 13, 2014
Research papers
Newsflash: reaching Asia's high income earners
This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
May 13, 2014
Research papers
Qualitative insights on-the-go
We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
Research papers
Taking mobile to the max in Asia
Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is especially relevant in Asia, where countries boast some...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Andrew Steel, David Rao
Company: Ipsos MRBI
May 13, 2014
Research papers
Eye in the sky
This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014
Research papers
Mobile research goes to the game
This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014
Research papers
Aspiring global, yet staying true to strong cultural foundations
The paper presents a case study using traditional and social media ethnography, to investigate Generation Z females in Jakarta. These 11-18 year old girls live in a changing world, with the influence of globalisation and social media. Yet, there...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Dawn Herdman, Vikas Srivastava
Company: Illuminate Research Asia
May 13, 2014
Research papers
